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You're supporting the small businesses that make your community vibrant and unique. Learn more about the Shop Small Movement, and why American Express is proud to back small businesses around the world. How to Participate. Whether you're rallying your neighbors as a community organizer, operating as a small business owner, or supporting your favorite spots as a shopper, there's a place for you in the Shop Small Movement.

See how you can help your community thrive all year round. The Shop Small Studio. Show your Shop Small pride and get the word out about shopping small with these resources and materials, compliments of American Express.


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Explore the Shop Small Studio. Small Business Saturday was coined and trademarked by American Express in to encourage communities to promote locally owned businesses.

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While that number is down, it is still significant business and an opportunity you want to take advantage of if you are a locally owned and operated establishment. There are several avenues you can utilize to get your message and you should take advantage of all that are applicable to your business. Here are 18 tips for your company to use and remember on Small Business Saturday in Leverage social media as much as you can to spread the word and use the hashtag SmallBusinessSaturday on Twitter to get your business involved in the conversation.

You can also do this if you only have an online presence, and not a typical brick-and-mortar small business.

A Very Brief History of Black Friday/Cyber Monday

Utilize easy to use Custom Printed Table Throws and Table Header Banners with dye sublimated printed graphics to professionally set up a checkout area and front table to promote your location. Outdoor Pop Up Stores: Depending on the location and weather where your business is located, you may want to try to extend the reach of your business on this shopping day with an outdoor pop up store. Set up a Custom Printed Canopy Tent with Sidewalls for a full outdoor store experience and promotion.

Have a Wrapping Station: If you have the space, offering a gift-wrapping service to your customers is an excellent personal touch for your business to have available to them on Small Business Saturday.

Where to shop online for Small Business Saturday

Provide Welcoming Incentives: One of the things that most commonly can be alluring about supporting small, local businesses over large chains is their personal touch and caring about their customers. Create Giveaways: Reward customers who make it a point to support your locally owned business, especially during the holiday shopping season. Giveaways as small as a movie or restaurant gift card are nice prizes for customers to use after a long day of shopping local.

You could provide easy breakfast items such as donuts and bagels with coffee or go as big as bringing in a food truck and getting up a system to play Christmas music in the store to get in the holiday spirit. Be sure to promote it as an event by registering it locally on places like EventBrite and advertise it from your store with A-Frame Signs and Window Clings.

Communicate Your Hours of Operation: Most small businesses stick to very specific hours of operations because of overhead and staffing.

Some might try to extend hours during the holiday shopping season. Send Out Holiday Cards: It might be a little early to send out traditional holiday cards ahead of a day like Small Business Saturday, but if you can reach your customer base with a message about this sale, you should take the opportunity to do so. Whether or not you want to use this method before the day of the sale, send them a card later and thank them for shopping at your store throughout the year, including Small Business Saturday. Incentivize Social Media and Mobile: You can further your businesses reach and details about your sales on social media.

Provide discounts, promo codes or giveaways for customers willing to do this for your business. Utilize a Step and Repeat Banner for them to take pictures in front of when posting. Small Business Saturday is a nice alternative shopping holiday that can come with as much business and fanfare without the large crowds, and unfriendly hours among other things.

Focus on what makes locally owned businesses in the community a good thing to support. Prioritize Customer Service: Possibly the most important point and idea for a small business would be to make sure your customer service to your shoppers on Small Business Saturday creates a good experience for them. Toggle Nav. All Products. New Products. Tension Fabric. Banner Stand Hardware. Pop Up. Banner Stand Accessories. Modular Tension Fabric Banner Collection.

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How Does Small Business Saturday Compare with Black Friday/Cyber Monday?

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