The new Fall line is filled with slip dresses , boyfriend cords , airy bohemian blouses , and a seemingly endless roster of slimming, effortless dresses. HATCH Collections are culled and scrap-booked from the design team's own favorite closet pieces and then modified or tweaked to be the solution-driven pieces that become no-compromise first choices. Fabrics are breathable, low-maintenance, and wrinkle-resistant.
Designs are a rotation of beloved staples with thoughtful additions — like white jeans with stretchy inserts — and effortless but impactful tweaks like bell sleeves and drop waists that balance a baby bump without hiding your entire body. For decades, pregnancy clothes have been a non-interest for most retailers and the stable of accessible but stylish designers. The job was a tough one, and the payout — clothes tethered to a finite timeline — was not appealing. As a result, the market was saturated with options that were barely in the same neighborhood of what those women would opt to wear before and after pregnancy.
The carousel of dowdy pants, dresses, and shirts cater to the need for comfort but inadvertently erase the distinctiveness of the person shopping — treating the effects of her pregnancy, but not acknowledging her identity or desire for choices. HATCH seems to be an exciting step in another direction, and, thanks to its trailblazer success, competitors are sure to follow. All in all, HATCH is a great option for pregnant women looking for chic maternity clothes that they can feel as genuinely excited about wearing as the rest of their closet.
The collections are stylish, have maternity-specific tweaks, and combine comfort without compromise.
Yes, you can wear HATCH clothes post-pregnancy, but, most importantly, you're actually going to want to. Subscribe to our newsletter.
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