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Charmed On Cedros. Rainbow Nails. Urban Beauty Salon And Spa. Numerous experts agree that marketing is well worth the financial investment, but not all marketing tactics requires you to cough up precious funds. There is much more to marketing than buying an ad in the local newspaper. Perhaps here, in part seven of our Starting a Spa series, you will find an approach you had never considered. The spa has been built with a certain demographic in mind and your marketing efforts need to reach out to that group.

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Would it be a good idea to staple flyers to lampposts outside of a few downtown bars? Many of its customers, Veenema says, are over Is online in-line with your target? Social media marketing is thriving. Huge numbers of potential clients are browsing Facebook and checking Tweets every minute of every day.

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Create a page specifically for the spa. You can register the spa as a local business, upload a spa logo, fill in all the necessary information that visitors might want to know and publish the page for the world or at least a good portion of it to see. Even if a customer never talks to their friends about the spa, if they join the Facebook group it shows up on their profile page. It automatically shows their friends the client likes the spa. Twitter can be used similarly. Most spas use it primarily for informing followers about current promotions while some use it more actively.

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This helps get our name out there and also drive people to our website. They either found us through a friend or they found us through the Internet. You also need to position the spa as high in search engine results primarily Google as possible. For your spa, Yonge and Lawrence Hydrotherapy and Massage might be a better choice of keywords to help potential clients find your website. Most spas also participate in online discount programs like Groupon. It partnered with a local health-food restaurant and a yoga studio, and capitalized on the buzz from the movie of the same name.

There are all sorts of partnerships that can be developed for something like this. Photographers, wedding planners, gyms and salons are just a few examples.

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  4. There are also the tried and true methods like radio, print and television ads. A solution is to market your expertise. In order to keep a marketing plan from growing stale, you need to continually evaluate it. You can get your spa out there by getting yourself out there.

    Your spa can also generate word of mouth by offering excellent service. So in a way, what you do in the spa can be a good marketing tool outside of the spa. Launch a referral campaign: Pull all the stops— have staff wear buttons, distribute flyers, run a contest and make an event of it.

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