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But more than the change in consumer preferences in flooring, the industry is facing a change in how consumers shop for floors. Its stores are beautiful and shopping there feels more luxurious. In its latest earnings call, Taylor, along with CFO Trevor Lang and chief merchant Lisa Laube, shared the four pillars on which it is building its business.

It is back-to-basic retail at its best: find the best locations, design the best stores, sell the hottest products at attractive prices and satisfy the customers at their point of need.


Distinctive in was opening in four new densely-populated markets, including Boston, Long Island, Seattle and the San Francisco Bay area. In it plans to open 20 more stores, but unlike , these stores will largely expand its footprint in existing markets. Taylor expects its class to build upon greater brand awareness in existing markets and benefit from more highly trained and knowledge employees there.

But under the surface of its excellent merchandising is in-store sales strategies that turn lookers into buyers. Its stores are staffed with designers that practice consultative selling strategies focused on what its largely DIY customer base needs. It results in higher-ticket sales and ultimately more satisfied customers.

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Adding to that ticket is a focus on selling not just flooring but everything soup-to-nuts that customers will need to complete their project. He explained the in-store staff is trained to make sure every customer leaves with the extras needed, like mortar, grout, glue and underlayment.

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It is an automatic upsell which customers actually appreciate. Its connected customer strategy is designed to fully integrate the instore and online shopping experience. The goal is to make sure customers have all the materials, tools and know how to get their project done right.

Its connected strategy helps cross-pollinate sales and engagement however the customer chooses to interact. If more than 3 or 4 samples are ordered, they are shipped in a box.

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Online sample orders are only mailed. However, our stores do have samples available for purchase.

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Therefore, users accessing our website from the EU will experience limited functionality. Catalog Navigation. Back Stair Parts Moldings. Cart 0. How Much are samples? How big will my samples be? How does a sample purchase get credited toward a future full project order? How will my samples be shipped? When can I expect my sample to arrive?

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