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We're excited to introduce to you how Google Offers for mobile could look like. Advertisers can attach a redeemable offer to their regular Google search ad. Google has been fiddling around in the deal space for some time now. It makes sense that Google wants to enter the deal market space — they have over a million local advertisers, and the coupon concept works well in tandem with local businesses.
As a result, Google Offers was created in to directly compete with deal sites like Groupon and Living Social — the Groupon concept was considered relatively easy to repeat and replicate, which Google did with its own offering. It basically serves as an online coupon clipper for coupons that can be used at brick and mortar businesses or online.
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Online advertisers — in particular those with physical retail presences — have long lamented the difficulty in measuring the all-encompassing value of online marketing. While measuring the full ramifications of online ads continues to be a challenge, Google has recognized the challenges advertisers face in being unable to track how PPC traffic affects footfall. Google Ads Offer Extensions closes the gap between online and offline activity considerably.
Google keeps track of how many users save and print your online ad offer, so that users can better measure their ROI. Coupons and discounts are big. Everyone enjoys the feeling of getting a bargain.
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Coupons mean more eyeballs and attention for advertisers. Putting up a deal with a site like Groupon or Living Social can be quite a hassle. Some of the biggest complaints are the very high costs and lack of control over your deal once it launches.
Offer Extensions serve as a great alterative to deal sites like Groupon, letting advertisers enter the deal market through the familiar form of AdWords. An online purchase or a physical purchase at a traditional store? The answer often depends on the size of your business big name chain vs.
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Small local businesses often gain the most from in-store purchases. If you're into the daily deals scene where you can grab huge savings on cool items and services, you may have run into a problem: limited-time offers flooding your inbox. To get a better picture of these daily deals sites, we tracked the five most prominent ones—Groupon, Living Social, Google Offers, Amazon Local, and Facebook Deals—to see the kinds of discounts and goods they most often offered.
The biggest discounts tended to be for personal care services and independent retailers. Groupon is probably the most popular of the deals sites, and the service has a wide presence in both the US and other countries. While there's at least one featured deal for each local area each day, Groupon also offers several other deals daily to members. Popular categories were personal care treatments, fitness classes, and dining, as well as experiences like wine tours and travel packages.
Living Social , another popular daily deals contender, works very similarly to Groupon. Living Social offers deals in Europe and Australia as well as North America, and has specific sections for family-related deals and travel getaways.
While Groupon and Living Social offer many different discounts each day, Google Offers is right now really one deal a day. Popular categories include fitness offers, activities like laser tag and arcade tickets, spa services, and coupons for independent retailers book stores, coffee roasters, etc.